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Meet Jean Jones

Photo cred: Paige NewtonWhat does the rose signify for you?Recurrent themes for me are beauty and optimism, which I find through rose imagery and the use of my signature color red. I chose the rose as my logo, because, to me, a full, opened rose is absolutely, completely, perfectly beautiful. I find a rose's color [...]

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Art x Austin x Fashion

LURE by Y & F presents Art x Austin x Fashion, an exclusive Austin Fashion Week Soiree to discover the emerging innovators of Austin. This social networking experience will give you the opportunity to connect with models, stylists, designers and artists. Pop champagne, enjoy delicious treats and meet more creatives to collaborate with. We'll even [...]

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Meet Arielle Austin

How long have you been creating art and how do you remain true to your purpose?Though growing up I've always created, it wasn't until after I graduated college that I truly began to take the process seriously. In that post-grad season I created to heal, to bring light to a bit of darkness that I [...]

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Spring Layers

Photography Cathy SunuModel Jennifer JohnstonMUA Cassie YbarraThis season is about soft florals, romantic capes, and fabulous maxi dresses. Most importantly, it's about layering. Even in the spring it's good to add a few accessories to take your look from casually chic to fashionably fierce.Rompers will always be an easy go-to,we like to call it the [...]

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Celebrate St. Patrick's Day in Style

If there is one thing I'm sure you've noticed about us, is we love to have a good time! Most importantly, treat your self and enjoy the little celebrations along the way. If you're looking to mix, mingle and style some of Spring's latest styles join us Thursday 4pm - 9pm. We'll be serving crafty [...]

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White Hot - Spring it On!

White is a fresh, chic and effortless color we love to throw in our wardrobe. We don't believe in subscribing to a calendar to look like everyone else (no white after labor day rule), but we do pull it out when the weather is right. Thankfully living in Austin, we've got sunshine on our side!We [...]

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Happy Hour at LURE by Y & F

We're thrilled to bring you a memorable shopping experience topped with fabulous cocktails from our local friends at Sourced Craft Cocktails, who value bringing customers fun, convenient & interactive techniques to creating your very own cocktail. Join us, Thursday Feb.25th 5pm - 9pm, as we sip refreshing cocktails & shop exclusive new arrivals at 25% [...]

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You Are Your Only Competition

Model Evelyn BeltranPhotography Cassandra KlepacHair / Mua Bijou BeeWardrobe LURE by Y & FLately, the weather has been amazing here in Austin! It's even more motivation to look forward to Spring & all the fabulous fashion headed our way! One of the essential looks every girl needs in her wardrobe is the infamous one & done, the romper! We love [...]

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Opposites Attract

Photography by Cathy SunuModel Ivy HjornevikWardrobe LURE by Y & FFrom complex geometrics to simple contrasts, monochrome has been a major trend this past season. What we love most about fashion is the person wearing it, because each person has their own unique style to express their individuality & can create art with each piece.This monochrome [...]

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Keepin' it Neutral

This Fall, thankfully we've had so much flexibility & haven't had to invest in a winter wardrobe. It's been amazing being able to just carry a light-weight jacket & wear your favorite dress or skirt& layer as the day goes on. One of the biggest trends has been the camel & neutral tones, whereit leaves a [...]

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